Creating Ebook Covers - The Power of Back Cover Sales Copy

Profile #2:
"What's Great About This Ebook Cover?"

By Susan Kendrick 

My partner, Graham Van Dixhorn, and I are judges for the Ebook Cover Award category in Dan Poynter's Global Ebook Awards program. To give these authors and experts more visibility for their ebooks, and to use these covers to share the strategies we teach and use in our own work creating book covers, we're featuring many cover entries right here on our blog.

The Pathway to Love
Julie Orlov

Visit Julie Orlov's website. Her, ebook, book, Kindle edition, workbook, and audio guide are available on her Products Page. The Kindle edition is also available on Amazon.

Ebook "Back Cover" Sales Copy

I'm going to focus on Julie Orlov's back cover copy because she did such a good job on the cover itself and the way she uses this book marketing copy throughout her website. That is the great benefit of back cover sales copy, even for an ebook--it creates a powerful, brand consistent, at-a-glance marketing message that promotes your book or ebook wherever you use it. Here's what makes this ebook cover special:

Know What Your Audience Needs and Wants

If your book or ebook is a solution to a problem, you need to understand that problem. Julie Orlov handles this beautifully. The first paragraph of Julie's back cover starts with, "Discover the secrets to creating more understanding, acceptance, and love in your relationships."  She gets right to the point. She doesn't waste any time connecting with her reader and what they're looking for. You have about 10-15 seconds to get someone's attention and get them to see the value of what you book. Make every second count.

Show What's Unique About Your Solution

Julie then moves right into the second sentence, which shows exactly how her approach to relationships is unique: "Through the art of storytelling Julie Orlov reveals how relationships grow from fantasy to love in four phases." She uses storytelling and she reveals four phases.  ... What are those phases? Am I in one of those phases? Which one? ... This is the possible response from someone reading this copy. It does two things. It draws them in and gets them to keep reading.

Create a Sense of Abundance About What the Reader Gets From the Book

Next, Julie uses the "Not Only" copywriting technique to show the range of help available from her book. The third sentence reads, "The book not only empowers you to create the relationships you want but demonstrates how your relationships mirror what you need to see, thereby providing the perfect conditions to heal, grow, and transform."

Here is a simple but important point. Notice in the back cover copy the use of "you" and "your." Notice, too, how you can create energy and momentum with phrases ranging from "not only empowers you to create" to "providing the perfect conditions." This kind of language gets your prospective buyer excited about the possibilities in this book. And, that is exactly the role of the back cover, to get prospects interested enough to read the book and to buy it.

  

Use a Few Powerful Bullet Points to Seal the Deal

Great book covers use visual chunks of copy to draw in the reader. Bullets are the place to highlight the most compelling benefits of your book in an at-a-glance format. See the bullet points on The Pathway to Love when you click the image (right) from the softcover print version of The Pathway to Love.

On Julie's website home page, those three back cover bullets take center stage. As Julie has also done, you can then tweak your back cover copy to suit the needs of an individual website page-
-whether you are promoting your ebook, book, or overall brand and expertise. In this case, Julie added a fourth bullet that mentions "relationships at work," a significant part of her expertise and the kind of consulting and speaking she wants to attract more of. As you look at other pages on Julie's website, you will continue to see other parts of her back cover copy.

On a tactical note, bullet points should each start with an active verb to further continue the energy and momentum of your marketing message. Julie's bullets start with "Distinguish," "Understand," and "Transform,"  and on the website, "Enhance."

Get High-Profile Testimonials

The impact of testimonials is more about who is saying something about your book than what they are saying. Again, you want to create your back cover in various, high-visibility chunks. Testimonials do not need to be long to support your book, but they have to be by experts your audience recognizes, trusts, and respects. Julie has just two, but one of them is by Bernie Siegel, MD, and the other is from a highly credentialed expert in her field, an MD, PhD from UCLA and company president. See more in our article on how to get and select book cover testimonials.

Ebook Cover Design

There are many good things to say about Julie Orlov's ebook cover design. The main point is that from the color--the soft green, clean white, and bright spot of red in that heart--to the simple image of the orchid, and font style, it has been designed with Julie's core audience in mind. Women buy the vast majority of books. Even for books that are written for men, it is women that buy the books for the men in their lives--husbands, sons, fathers, partners, etc. 

As you can see in Julie's YouTube videos, men attended and spoke very highly about her  book launch event. But for books on relationships especially, women are the core audience of readers and buyers, and this cover reaches out to them on this topic with a sense of beauty, lightness, and promise. The marketing copy is fresh and authoritative. The overall effect is that Julie's book cover positions her as a trustworthy authority on her topic with a lot to offer her readers.

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Get Your Free Copy

"10 Steps to Ebook Covers That Sell" includes tips for creating book title and subtitles, back cover sales copy, and book cover design. It also serves as the judging criteria for the Ebook Cover Award. Request a complimentary copy by emailing us at info@WriteToYourMarket.com.

* * *

Think about entering your ebook in Dan Poynter's Global Ebook Awards. There are dozens of award categories. Check out 10 Reasons to Enter on YouTube.

Subscribe to this blog and learn more about what goes into developing a great book cover. See examples, including those we develop for our clients, and get tips you can use throughout all your book marketing. For help developing your book cover, book website, personal or business brand, and more, contact us at info@WriteToYourMarket.com.

© 2011, Susan Kendrick, Write To Your Market, Inc. All Rights Reserved.

Creating Ebook Covers: Less is More

Profile #1:
"What's Great About This Ebook Cover?"

By Susan Kendrick

My partner, Graham Van Dixhorn, and I are two of the judges for the Ebook Cover Award category in Dan Poynter's Global Ebook Awards competition. In addition to picking the best covers from those submitted--and being on the team that decides the ultimate winner--we will be featuring many covers right here on this blog with a brief "What's Great About This Ebook Cover?" write-up. We will use each ebook cover we feature to point out important ebook cover components and strategies. Think about entering your ebook. There are dozens of award categories. Check out 10 Reasons to Enter on YouTube.

Request a Copy

Participants in the Book Cover Award category receive our "10 Steps to Ebook Covers That Sell." It contains checklists for creating ebook/book titles and subtitles, back cover sales copy, and book cover design. Request a complimentary copy at info@WriteToYourMarket.com.

Selene of Alexandria 
A Novel by 
Faith L. Justice

There are many reasons we chose to feature Selene of Alexandria as an example of a successful ebook cover. Overall it has a highly professional look and feel, which seems simple but is often difficult to achieve. Here's what makes this cover special:

Visit author Faith L. Justice's website. The ebook is also available on Amazon.

Ebook Title

Short and Clear
Many book titles try to be clever at the expense of clarity, but there is power in simplicity. Selene of Alexandria also suggests a certain stature, that this is a story worth knowing.

Unique
There are no other books or ebooks on Amazon with the same title. This ebook cannot be confused with any other book, old or new, or in any way be diminished by sharing its name with other books, music, etc.

Search Engine Key Words
Selene of Alexandria is about a fictional character in a real place and time--the ancient city of Alexandria, Egypt, during the fifth century. For historical fiction, which has a large following, using the key word "Alexandria" helps lead readers to this period piece. A search for "Selene of Alexandia ebook" currently shows up as #3 in Google.

Ebook "Back Cover" Sales Copy

Click on the cover above to see larger images. 

The question comes up, "Does an ebook need a back cover?" The short answer is, yes. Ebooks should take advantage of all the book marketing opportunities available to print books, including buy-me-now, 10-second sales copy. Request the PDF above and see the introduction to the "Back Cover Sales Copy" section. See why your back cover text is the most important ad copy you will draft for your ebook and where you will use it.

Selene of Alexandria had already been published as a softcover in November 2009, so it had its back cover sales copy ready for use in marketing the ebook version. 

Headline
A headline can take many forms, one of which is a high-profile testimonial. In this case, praise comes from an award-winning author. This gives the book immediate credibility--we're willing to trust that an expert in the field thinks this is a great read. 

Clean, Crisp, Inviting Copy
Right away we get a feel for the setting and the conflicts in this story. The copy is energized by colorful language that reaches out in subtle ways to a wide reading audience.

Author Bio

Faith L. Justice's author bio is a refreshing counterpoint to the setting of her 5th century story. It starts with "a self-styled science geek and history junkie ..." It wraps up with her significant accomplishments and a call to action to engage prospective buyers in her other offerings, "Visit her website to read her award-winning short fiction, articles, interviews, and sample chapters of upcoming novels."

Ebook Cover Design

Available on Amazon

Here is where Faith L. Justice's Selene of Alexandria shines. Here are just a few of the ebook cover design criteria that this book embodies so well.

Make One Strong Visual Statement
She uses one powerful graphic image with a color and lighting that stands out against the black background. This cover looks good in any size, even as a thumbnail image, from iPads to smart phones.

Avoid Clutter

Imagine for a minute what could have happened to this cover. In addition to the sculpture it could have had a cityscape in the background to play up the Alexandria part of the title, or the added real image of a young woman. The classic sculpture all by itself gives this book the feeling of, well, a classic.

Title Is Easy to Read
It's big and easily readable. And, with a longer word like "Alexandria" in the mix, emphasizing "Selene" in larger type is a smart move. Trying to put the whole title in the same size font might have looked cramped or just made the whole title illegible. Again, this strategy will ensure the title stands out even in smaller viewing formats.

Author Name Is Big Enough to Read
Again, no fancy fonts, no special effects. Just the author's easily identifiable name.

Easy-To-Read Font
Interestingly, even with straightforward font choices, the name Selene is big, bold, and contemporary like a living, breathing character. By contrast, just like in the story, "Of Alexandria" evokes the time and place of the ancient setting.

A Few Strong Colors

Black, gold, and white create a strong, authoritative feel. This is a book you pay attention to and an author you take seriously. The quality of the cover image--color, lighting, resolution--all play a part in the high-quality feel of the entire cover. Choose any cover graphic and colors with great care.

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Subscribe to this blog to see all the ebook cover entries and comments we post as judges in Dan Poynter's Global Ebook Award. For one-on-one feedback on your project, contact Graham and me, Susan, at info@WriteToYourMarket.com.

© 2011, Susan Kendrick, Write To Your Market, Inc. All Rights Reserved.

Listen for Great Book Titles

Book Titles are Seen and Heard--Listen
for Ones That Catch Your Ear, and Why 

By Susan Kendrick
http://writetoyourmarket.com

This past week I was listening to public radio while driving and captivated by the very energetic introduction to the next program, "Here on Earth: Radio Without Borders" hosted by Jean Feraca. The guest was an expert on grains, but not in the eat-these-they're-good-for-you way. Somewhere in her early adulthood as a journalist living on frozen pizza, she had rediscovered a moment in childhood when a small bag of sweetened Greek dessert had delighted and transported her during a very sad time.  And now this writer, journalist, and cook has contributed to Gourmet, Saveur, and Gastronomica, as well as Marie Claire, and Elle.

In the introduction to this guest and her celebration of grains as comfort food, desserts, and more, I heard phrases like "gorgeous grains" and "ancient grains for modern meals." Feraca spun a web of words so rich, I couldn't wait to hear if the guest had a book and which of these delicacies was the title.

The guest, of course, did not disappoint. Maria Speck was passionate, personal, joyful, and highly articulate about every nuance of her topic. And, yes, she is the author of Ancient Grains for Modern Meals: Mediterranean Whole Grain Recipes for Barley, Farro, Kamut, Polenta, Wheat Berries & More.

Take-Aways You Can Use

The Reason I am posting this book title and radio interview here is because there are a couple of good take-aways. First, a good book title needs to clearly communicate your topic, but a great book title "sounds" good doing it. It rings. Ancient Grains for Modern Meals is a great example of three good book title strategies that make this title sound good:

(1) Rhyming--Ancient Grains

(2) Alliteration--Modern Meals

(3) Parallel Construction-- Ancient Grains is a simple,
     two-word descriptor that sets up another simple,
     but contrasting two word descriptor, Modern Meals

Now, granted, authors and publishers do not always and do not need to create book titles on such a dissected level. These types of book titles are usually equal parts intent and serendipity. So listen. Listen to how you talk about your topic. Get your friends and collegues involved. See what rises to the surface in conversation. A great book title is easy to say, hear, and remember. It says what is new and different about you and your book.

Listen to this broadcast for a good example of how great a book title can sound.

One More Thing That Works

The other thing I noticed while listening to the introduction to this interview was all of the other descriptors that came up and initially had me wondering which one was the title. Was it "Gorgeous Grains"? Was is "Ancient Grains for Modern Meals"? This is a good time to point out that any phrase that does not make the final cut as title, can still be used to great effect as a headline or sound bite about your book. In this case, I imagine that "Gorgeous Grains" could have been on the table at some point as a possible title.

So, as the saying goes, listen and learn.

Happy Publishing!


© 2011, Susan Kendrick, Write To Your Market™. All Rights Reserved.

10 Reasons to Enter Dan Poynter's Global Ebook Awards 

By Susan Kendrick

http://www.writetoyourmarket.com/

Click Here for  Details -- Enter by June 30, 2011

"A major challenge with ebooks is a lack of visibility," says Dan Poynter, world-renowned self-publishing expert and bestselling author of The Self-Publishing Manual.

Why? Because at first glance, an ebook looks like a simple, streamlined alternative to a print book. But, many ebook authors and publishers just don't get their ebooks in front of enough people to make a difference. If you want to get your wisdom out into the world and start reaping the rewards now, an ebook is the way to go. Be an early player in the move by more and more people to ebook readers. Reach new audiences eager to download all the ways you can help them in business, life, leadership, parenting, relationships, nutrition, fitness, and more. But first, get it out there!

Eliminate "Post and Pray" -- Dan Poynter

Most ebook authors and publishers do not even know where to start,
so they don’t. This is how Dan describes the process:

They upload their ebook to a website

and sit back.

This is called “Post and Pray.”

We are longtime fans of Dan and his self-publishing education and techniques. When we heard about his new Global Ebook Awards, we were excited to learn that it is not just about putting your ebook in a competition. The submission and award process itself has a built-in ebook promotion program. See the 10 Reasons to Enter, below, and all the ways your ebook can get seen and sold through this competition.

  

  TOP 10 REASONS TO ENTER
THE GLOBAL EBOOK AWARDS
                     Watch this video

   

Plus, We May Feature Your Ebook Cover on This Blog

My partner, Graham Van Dixhorn, and I will be the judges for a special ebook cover category in the Global Ebook Awards competition. In addition to picking the best covers from those submitted, we will be featuring many covers right here on this blog over the next two months with a brief "What's Great About This Ebook Cover?" write-up. We will use your ebook cover to point out a key book cover strategy--always something positive--so you and your ebook look good. This gives you even more marketing visibility!

Get All the Details

Go to Dan Poynter's Global Ebook Awards website. You'll find entry rules, dates, ebook categories, and answers to any questions. The website is also designed as a complete resource for all things ebook.

© 2011, Susan Kendrick, Write To Your Market™. All Rights Reserved.

How to Break Into New Markets With Your Book

One of the Most Profitable Relationships
You Can Develop ... And 6 Ways to
Get Started Now

By Susan Kendrick
http://www.writetoyourmarket.com/

(First, it's good to be back! I've had a busy year. Lots to talk about.
Here's to May 2011 and getting reconnected. Warm Regards, Susan.)

What’s easier, a cold call or having someone personally introduce you to a new prospect? What’s a quicker way to build trust—jump through all the hoops of proving that you’re as good as you say you are, or have somebody your prospect already knows and trusts back you up as a great resource? In each case, either way works, but a third-party introduction and endorsement is definitely less labor-intensive. You move on much more quickly to building relationships instead of just trying to get them started.

That’s the way it is when you want to introduce yourself, your book, and your services to a new market. One of the best ways to do this in consulting or any industry is to become a part of that market and for someone already known in that market to make the introductions. Rather than creating relationships one at a time, this is the way to gain access to many prospects at once. 

Who Should You Approach?

Take a look at these three criteria. It should be an individual or organization that:
• Continually offers their followers quality information, perspectives, and resources
  that will help them be better at what they do
• Has a list of followers with whom they regularly communicate and who are used to
  signing up for educational programs and purchasing resources
• Reaches out to their followers in a variety of ways: enewsletters, magazine, webinars,
  blogs, podcasts, speakers, annual events, expos, conventions, and more

Who Does All That? Professional Associations
Professional associations exist on many levels—nationally as well as by state, region, and even by sub-industry. Approach each of them like you would approach a media outlet. In other words, offer to do things that help them achieve their goals. Be a good partner, an information hub, a source for quality perspectives, insights, and educational content.  In return, you get introduced as a go-to expert to potentially throusands of new prospects.

6 Ways to Get Started

1. You can start by offering to do something as simple as contributing articles to the association newsletter and magazine. They get great content--which they associations always need. You get your message across to a group of prospects eager to get them most from their membership through access to expert guidance.

2. Associations face a major challenge on a daily basis that you can help them solve--membership. Associations of all kinds are continually trying to acquire new members and keep existing members. Offer your book to the association at a volume discount as part of a new-member incentive package or as a renewal incentive for existing members.

3. Become a champion for one of the association's causes and post regular blog features about it. You attract those interested in that cause to you as a reputable source of information. The association gets exposure to your followers. And, you position yourself as someone valued by this organization and the team that runs it. You are part of a vital mission in this new market you are penetrating. It is a win-win for both you and the association--again, the key to a profitable partnership.

4. Interview the executive director of the association in a way that enhances their visibility and credibility. Make this interview available as a podcast, downloadable transcript, and video if possible for use by you, the director, and the association.

5. Offer to give the association a sample of your speaking abilities by doing a free breakout session at their next big event. Even if you don’t get paid for the engagement the first time, that live exposure to decision-makers in this new market is a huge opportunity. Use this session to give away a free gift (your book, related product, consulting package) at the end of your presentation, through a drawing of business cards you collect from participants.

6. Go through the vetting process. Most associations have some kind of process in place to help them select sources that will be a true value to their members. Your book—or even your forthcoming book—mark you as a recognized authority in your field. Use it, your website, blog, Facebook and Twitter following, testimonials, and other components of your existing platform to demonstrate your credibility and how you can add value to the association and its membership.

The idea is to enter a new market that you have identified as a good source of potential clients and revenue. Partner with an association in that market that meets the three criteria listed above. Then, do everything you can to add value to what the association is doing for its members in a way that introduces you, your book, and your services to those members.

What Does This Have to Do With Your Book Cover?

Planning for how you want your book to open doors in multiple markets—or at least give you the flexibility to do that over time—will directly influence what you include in your front and especially your back cover sales copy. It will even influence who you approach—and don’t approach--for endorsements.

I have seen partnerships with professional associations work successfully time and time again—both for myself, my clients, and my colleagues. If you have any questions about the finer points of putting this approach to work, or for more ideas that will help you break into a new market with your book or write and design your book cover so that it will open more doors for you, please feel free to contact me or my partner, Graham Van Dixhorn, at info@writetoyourmarket.com.

© 2011, Susan Kendrick, Write To Your Market™. All Rights Reserved.

Writing a Book to Build Your Practice -- PART II

Co-author a book,
like these two authors.

Writing Your Book: How to Get
Organized, Get Help, and Get Going

By Susan Kendrick
http://www.writetoyourmarket.com/

Once you start thinking about writing a book to build your brand and your practice, the first question is "How?" Like Part I of this article for medical and health experts, any professional can use this information, especially the free mini-course (see below).

Since my partner, Graham, and I specialize in creating book titles, subtitles, and back cover copywriting, we turn to our colleagues for help with other parts of the book publishing process. Our good friend John Eggen of Mission Marketing Mentors is a great resource. He provides what most busy professionals ask us for--a tested, systematic way to write and publish a book. He even shows you how to start making money on your book before it's released--a great way to fund your book project.

John just came out with a free mini-course that he has set up so that we can give it away to our readers.
Go to http://ultimateclientmagnet.com/newauthors.

A few tips from our end on the book writing process

A proven formula is helpful any time you take on an endeavor outside your immediate area of expertise. This is especially true when writing a book. It you don’t have a specific path to get from the idea stage to the final manuscript, you risk becoming overwhelmed by a project that can easily grow out of control. Ideas add up, tangents materialize that take you off course, and input from family and friends can send you reeling in a dozen different directions as you try to craft the “perfect” book.

Given these tendencies, it’s important to know that writing a book is first and foremost a function of organization.

Here's one way to think about organizing your book

While there are a few different ways to approach writing a non-fiction book--see John's free mini-course above--one is the 10-Point Book Writing approach. Here’s how it works:

• Choose a topic—something you are good at, like to do, or want to learn more about. This can relate to either your professional life, your personal life, or both.
• Tell readers why you wrote the book and what they will get out of it. That is your Introduction
• Identify 10 key points you want to make about your topic. Those are your 10 chapters.
• Break each of those 10 chapters down into manageable parts: An introduction, 3-7 key points, quotes, examples, stories, etc.
• The ideal length for a non-fiction book starts at around 144 pages, including the Table of Contents, Acknowledgments, Copyright page, and author bio. That means each of your chapters will be approximately 11-12 pages long. Think of it as writing a long letter to a good friend.

But, I don’t have time to write a book

You don’t have to go it alone. Busy physicians regularly hire ghostwriters, transcribers, and editors to assist them in the book writing process. You can even partner with a physician or non-physician to co-author the book with you. Do make sure you follow a tested process. Remember to check out John Eggen's free mini-course at http://ultimateclientmagnet.com/newauthors.

Whether you want to self-publish or work with a traditional publisher, make publishing a book another profitable part of your practice. Please email us with any questions at info@WriteToYourMarket.com or call us at 1-888-634-4120.

Happy Publishing,
Susan


© 2010, Susan Kendrick, Write To Your Market. All Rights Reserved.

Writing a Book to Build Your Medical Practice -- PART I

Reasons for Doctors to Write a Book

By Susan Kendrick
http://www.WriteToYourMarket.com

See all book and book website links at the end of this article.

Instead of focusing on book cover text and book cover design in this post, I am backing up a step to show what writing a book can do for particular group of author/experts. While this post is for physicians writing books, this information can apply to other areas of expertise as well.

I was encouraged to write this series of articles by my client, Dr. Kenneth Cohn, a board-certified general surgeon/MBA. Dr. Cohn reaches out to physicians in innovative ways through his physician websites, the Health Care Collaboration Blog,"Improving Physician-Hospital Relations" and The Doctorpreneur, "A complete resource for physicians interested in pursuing non-clinical career opportunities."

What Writing a Book Can Do for You

Physicians regularly write and publish books for a variety of professional and personal reasons. The following are some of the most common incentives: 

• Revive your passion for your practice and/or your life if you are transitioning to a non-clinical career
• Create uniqueness that differentiates your services 
• Stand out in your field as an expert
• Expand your reputation in a specific area of expertise
• Attract patients and others who are eager to work with you
• Discover and develop other parts of yourself
• Generate additional streams of revenue, such as speaking and information products

[We helped develop the book covers for the following five books by self-publishing physicians.]

What Kind of Book Should You Write?

Can you reap the benefits of being a published author only by writing about something related to your medical practice? Not at all. Professionals in many industries find that writing a book about a personal interest can also be a great way to connect with existing and prospective clients. Telling people something about you as a person builds trust, which goes a long way toward creating and cementing relationships that build your practice.

Create a Lead-Generating Brand

Building a professional or personal brand is a great way to improve your medical practice, and writing a book has long been recognized as the best way to build a brand. According to Alan Weiss, international consultant and bestselling author of How to Establish a Unique Brand in the Consulting Profession, writing a book is, "the best branding technique of them all."

Ask Yourself These Four Questions to Get Started:

- What energizes you—either in your practice or your personal life?

- What do you like to do and what are you good at?

- What would you like to learn more about?

- What would you like to be known for 3-5 years from now?

Depending on what you want the book to do for you, you can choose to write about something related to your medical expertise, or you can focus on a more personal topic. Or, you can do both. Again, the reason that writing a book or a series of books is such a good outlet for physicians is that it does very positive things for your reputation, your practice, and your personal well-being.

Professional, Personal, or a Blend: 

Writing a book gives you a way to reach into yourself and out to others in an extremely rewarding way. It begins to bridge what may have become a wide gap between who you are as a physician and who you are as a person.

You can even write a book for other physicians about how to survive and thrive in your professional. Based on your own experience and interviews with colleagues, you can cover a number of areas, such as how to reduce stress, find time to get to the gym, spend time with family when you’re on call, or just relax and recharge.

Expand Your Practice or Expertise: There are many books on the market that demonstrate the success of books written by doctors on some aspect of their medical expertise. We have worked with many doctors who use that expertise to delve into an alternative approach they have developed to a common health challenge.

Take a more personal route: On a more completely personal level, you can write a book about your passion for gardening and describe the health benefits of eating food you grow yourself. Do you like to travel? You can write a book about how travel helps relieve stress and renews your body, mind, and spirit.

Do you love to spend time with your kids? Outline some of your favorite suggestions for activities, road trips, or “vacations” in your home town when you don’t have a lot of time but still want to create family memories. Describe how doing things together builds relationships that benefit the emotional and physical health of your family.

Depending on what you care about and what excites you, the possibilities are endless. One important guiding principle to keep in mind is that the topic should be one that will hold your interest for a long time, both in the creation of the book and in promoting it.

Next in This Series:

Part II -- "Organizing and Starting Your Book"

All Book and Book Website Links for This Article:

- Dr. Oz and Dr. Roizen book series

- Dr. Christiane Northrup 

- Dr. Helene Leonetti

- Dr. Steven Park

- Dr. Marlene Coleman

© 2010, Susan Kendrick, Write To Your Market. All Rights Reserved.