Can you answer these 10 questions?
By Susan Kendrick
It's officially the holiday! I hope all your stockings are hung and you are relaxing either by a cozy fire or on a lawn chair, depending on where you live.
Now for some fun. Here's a way to keep your book marketing savvy sharp, even as you take much-needed time to reflect and recharge.
HINT: This show aired in September 2007.
HINT: Would you dare to go to this extreme of less-is-more on your back cover?
3.) Which books are part of a series of FIVE or more books?
HINT: There are three of them.
4.) Which book title is an example of a "neologism"?
HINT: "Neologism" means a new word or expression and is the book marketing secret behind such bestselling phenomenons as Freakonomics.
5.) Which non-fiction books use their subtitles to describe specific benefits or solutions to the reader?
HINT: I count four.
6.) Which books use their subtitles to make memoir or personal experience more relevant to the reader, which by the way is one of the most challenging aspects of creating covers for these kinds of books. Do you think the ones here succeed?
HINT: I count four of these books as well.
7.) Which book uses the front cover to promote the author's TV and nationally syndicated radio shows?
HINT: This much copy could be a real mouthful on a front cover, but this book still has a clean, lean, billboard appeal.
8.) Which two book covers use quotes by other bestselling authors to help market them?
HINT: One is fiction and one is non-fiction.
HINT: There are at least 10 -- some are included as articles on this blog.
HINT: This book has just been made into a movie.
HINT: This book is available right now as a "pre-order" only. But this author is already making money on this book. Not bad! How will you use your cover to pre-sell your book?
How did you do?
If you absolutely can't find the answers, hang in there. I'll post them next time. But, right now it's time to enjoy the snow and my family. Best wishes to all of you for a relaxed and inspired holiday with those you love.
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