By Susan Kendrick
See all book and book website links at the end of this article.
Instead of focusing on book cover text and book cover design in this post, I am backing up a step to show what writing a book can do for particular group of author/experts. While this post is for physicians writing books, this information can apply to other areas of expertise as well.
What Writing a Book Can Do for You
- Revive your passion for your practice and/or your life if you are transitioning to a non-clinical career
- Create uniqueness that differentiates your services
- Stand out in your field as an expert
- Expand your reputation in a specific area of expertise
- Attract patients and others who are eager to work with you
- Discover and develop other parts of yourself
- Generate additional streams of revenue, such as speaking and information products
Can you reap the benefits of being a published author only by writing about something related to your medical practice? Not at all. Professionals in many industries find that writing a book about a personal interest can also be a great way to connect with existing and prospective clients. Telling people something about you as a person builds trust, which goes a long way toward creating and cementing relationships that build your practice.
Create a Lead-Generating Brand
Building a professional or personal brand is a great way to improve your medical practice, and writing a book has long been recognized as the best way to build a brand. According to Alan Weiss, international consultant and bestselling author of How to Establish a Unique Brand in the Consulting Profession, writing a book is, "the best branding technique of them all."
Ask Yourself These Four Questions to Get Started:
Writing a book gives you a way to reach into yourself and out to others in an extremely rewarding way. It begins to bridge what may have become a wide gap between who you are as a physician and who you are as a person.
Expand Your Practice or Expertise: There are many books on the market that demonstrate the success of books written by doctors on some aspect of their medical expertise. We have worked with many doctors who use that expertise to delve into an alternative approach they have developed to a common health challenge.
Do you love to spend time with your kids? Outline some of your favorite suggestions for activities, road trips, or “vacations” in your home town when you don’t have a lot of time but still want to create family memories. Describe how doing things together builds relationships that benefit the emotional and physical health of your family.
Depending on what you care about and what excites you, the possibilities are endless. One important guiding principle to keep in mind is that the topic should be one that will hold your interest for a long time, both in the creation of the book and in promoting it.
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