Thursday, April 23, 2009

Bullet Points: 30 Power Verbs to Get You Started


Part Four: Learn How Easy It Is To ...

By Susan Kendrick

(Here is the fourth and final installment from this article on bullet points and how to write cash-on-counter marketing copy for your book.)

As you create bullet points for your marketing copy, try leading into the list with a phrase like, “Learn how you can” or “Discover how simple it is to” and then start each bullet point with a powerful verb.

Remember, Once you’ve drafted your bullet points, stand back and look at them.
Will they:
- Get noticed at-a-glance?
- Create a thirst for what your book has to offer?

- Give people irresistible reasons to buy?

If all your answers are “Yes,” congratulations. If not, keep at it. The following list will help.

How to Write Bullet Points ...
30 Power Verbs to Get You Started

Ask
Begin
Start
Boost
Invite

Improve
Capture
Overcome
Move past
Get
Capture
Create
Keep
Stay
Reduce
Grow
Eliminate
Explode
Protect
Look
Allow
Fill
Nurture
Escape
Expect
Reverse
Scan
Stretch
Use
Overcome

Get help with your marketing copy. Visit us at http://www.writetoyourmarket.com and get your Free Book Cover Timeline.

Susan Kendrick, Write to Your Market, Inc. All Rights Reserved. http://www.WriteToYourMarket.com, 1-715-634-4120.