Wednesday, September 23, 2009

Book Marketing: What Really Works

"The Rule of Fives" for
Successful Book Marketing

From an internationally bestselling author,
who started out with a box of books just
like everybody else.

By Susan Kendrick

Every day, there are more ways available to market your book. But, if you are a new (or not-so-new) author, you want to know what really works, or just as importantly, where you should start.

Of course, we all know there is no magic bullet when it comes to book marketing. There is not one key you can turn that will keep your books flying off your website, amazon, or bookstore shelves.

Even bestselling authors and publishing experts like Jack Canfield and John Kremer will say that it is the steady, persistent effort of doing a few things every day to market your book that wins the race.

Still, some things work better than others ... right?

I asked a good client of ours this question.
Patrick Snow, author of Creating Your Own Destiny, has been so successful that he now guides other new authors through the book publishing process. His book, completely self-published, has done so well that he just got picked up by Wiley Publishing for a two-book deal. (See more of Patrick's results below.)

"Great question and great topic," said Patrick. "The following is what I coach / teach my publishing clients." When I looked over Patrick's remarks, I thought of "The Rule of Fives" as a good way to help you remember what worked for his book, and what will work for yours, too.

5 Most Important Criteria for Creating a Bestseller

1. Author's Willingness to Promote Their Book for the Rest of Their Lives
2. Book Cover Design
3. Book Title / Subtitle
4. Introduction of Book
5. Actual Content

Want to know more or pick Patrick's brain a little? Patrick has offered to do a complimentary publishing consultation with anyone who contacts him through this article. In your email to Patrick, just mention that you heard about him on Susan's Book Cover Coaching blog. Email

Next, how to market your book ...

The Top 5 Ways to Market Your Book

My book cover copywriting partner, Graham Van Dixhorn, helped Patrick create his title, subtitle, and back cover copy back in 2001, in other words, Patrick has had plenty of time to market this book and be the judge of what works. Here are his top picks for how to successfully market your book.

1. Speaking
2. Giving Away Books to Movers and Shakers
3. Becoming Your Own Publicist
4. Selling Books to Direct Sales / MLM companies
5. Selling Foreign Rights of Book

* Plus ... social networking. "It's becoming a bigger part of book marketing," says Patrick, "but people are still seeing mixed results with this strategy. Many people believe it should be number one, and I would disagree with that, at least for now."

There it is, pretty straightforward. That is a list you can get to work on right now. But, Patrick didn't stop there; he is
passionate about this topic of book publishing and book marketing.
He continued by saying this about his NUMBER ONE book marketing choice, speaking.

"The best way to promote your book is to speak
on the topic of your book as often as possible!"

The 5 Most Important Groups to Approach

Patrick confirmed that for speaking you have the following markets:

1. Corporations
2. Associations
3. Network Marketing / MLM
4. Colleges and Schools
5. Churches

Again, if you have questions, Patrick is offering a complimentary consultation to anyone who contacts him through this article (see details above).

So, now you have three Top-5 lists you can refer to every day as you market your book strategically and successfully, moving ahead based on what works. Here are those three lists again:

__ The 5 Most Important Criteria for Creating a Bestseller
__ The Top 5 Was to Market Your Book
__ The 5 Most Important Groups to Approach

More Results -- Or, What Can Happen When You Do What Works

Patrick has sold more than 150,000 copies of his book. He has been featured on the cover of USA Today and in The New York Times. When Patrick talks about his results, this is what he says: "My book cover was the best investment I ever made. Many people buy the book based on the title alone. My book cover has also catapulted my speaking career!" For more information on the writing and design principles at work on Patrick's cover and other successful authors, go to Bestselling Book Cover.

Patrick insisted we pass this on as well, because he knows first-hand what it takes to succeed in a field where it is easy to fail. "In no way would my book have had this success if it were not for the work that your company brought to the table with title, subtitle, and tagline.......and back cover copy."

If you have questions about the information in this article, especially regarding your book cover or how to get speaking engagements, please feel free to contact us, Graham and Susan by email or at 1-888-634-4120

Now, go do what works!

Susan Kendrick, Write to Your Market, Inc. All Rights Reserved. 1-888-634-4120.

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