Sunday, June 14, 2009

Book Website Copywriting

10 Steps for Increasing Your Book Website Visibility


If you don't already read Entrepreneur magazine or visit the
Entrepreneur website, put it on your list of things to do. Both the magazine and the website offer information, advice, and inspiring examples of entrepreneurs like you making a name for themselves and growing successful businesses, often in very narrow niche markets.

Here's an article that showed up in a Google Alert for "Book Website Copywriting" a couple of days ago. This 10-step checklist is a good way to make sure you're set up to get the most online visibility for your book website. Depending on how much you interact with your own website, these tips are simple to implement, especially the first five. I have included them below.

You can link here to the final five tips and this
Entrepreneur magazine article in its entirety. (See how I just created that link based on advice in step #5, below.)

Take a look at this "must do" SEO list for getting your book website seen.

1. Title tag ()
This is most important of all. If you have the title tag set up right, and it's a unique enough phrase, you could rank on page one for this alone.
Write your keywords early in the title, and place your company name last--unless you are Coca-Cola, or have a huge brand.

2. Meta tags
Description--(see code in artile) . Place your page content description between the blank quotes with a call to action statement like, "Sign up here," or "Call us at 800 XXX-XXXX."
Keywords--(see code in article) . Place keywords between the quotation marks after "content," separated by commas. Google ignores this, but it appears that other search engines still review it.

3. Header tags
H1--This HTML tag should contain your core keywords, one per page.
H2--This HTML tag should contain derivatives of the keywords.

4. Body
Content--Use content that matches the keywords on your site. You should ideally have 400 to 800 words on a page.
Bolding--Include bolded keywords that match your topic/theme on the page.

Create a blog--Wordpress is an amazing blog that is free and can easily be optimized via plug-ins. Then, write entries twice a week.

5. Linking
Use links and anchor text to create popularity and reputation around keywords (example: don't link to just "click here," but create a better link like, "download the digital camera white paper").

Again, with just a little knowledge of how to interact with your book website's source code, these tips are easy to put in place if they are not in
place already. You can also ask your web designer for help.

If you have questions about these tips or other book marketing and website questions, please email us at

Still working on your book or book website?
Be sure to download your Free Book Cover Timeline. This is a complete checklist of what to do, when to do it, and how long each step will take.

And, please contact us if you need help creating a bestselling book title, subtitle, back cover sales copy, series name, or other book marketing copy. Email us at or call 1-888-634-4120, whether you need start-to-finish help or just a critique and consultation.


Susan Kendrick, Write to Your Market, Inc. All Rights Reserved., 1-888-634-4120.

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