Tuesday, November 18, 2008

Book Cover Coaching: 5 Reasons to Write Your Back Cover Copy While You're Still Writing Your Book--part 2

#2. Start Talking Intelligently About Your Book, NOW!

By Susan Kendrick

Don't you love it when people ask you about the book you're working on and getting ready to publish? Well, maybe you love it, and maybe you don't. It depends on if you feel like you have a good answer.

When people call us for help with their book titles, subtitles, back cover sales copy, and related branding, we listen to them take 20 to 30 minutes or more just to explain what their book is about, who it will help, and how. And, much of this comes out only when we ask very pointed questions about the book and their expertise. But that’s us. You’re not going to have that luxury of time when you’re trying to explain to a potential reader, consulting client, speakers bureau, radio show host, magazine editor, joint venture partner, distributor, or any other decision-maker you need to hook with your ideas.

An elevator speech is what’s needed, and that’s just what your book's back cover copy is. It gives you that headline hook to draw people in. It tells them what’s in it for them, why you and not someone else, and who else is backing you up with their endorsements. Pretty good for 15 seconds worth of sales copy. Imagine how good you and your book will sound when you can give a concise, powerful description that makes gets people excited about what you have to offer.

The sooner you can do this, the better.

Put your back-cover elevator speech together while you're still writing your book so that you can start talking intelligently about your book, and promoting it! For a step-by-step guide to creating this kind of buy-me-now elevator speech, pick up a copy of our Free Special Report, "From Back cover to Bestseller," then come back tomorrow for Reason #3 to start your back cover while you're still writing your book.

For more help on when to start your book cover and why, and how to confidently navigate the entire book cover process, from book title to book cover design, printing, and more, visit

For help with your front or back cover, the overall branding of your book or business, or with other questions, please contact us at 1-888-634-4120 or email info@WriteToYourMarket.com.

Happy Publishing!

© Copyright 2008, Susan Kendrick, Write to Your Market, Inc. All Rights Reserved.
http://www.writetoyourmarket.com/ 715-634-4120

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