Thursday, October 11, 2007

Book Cover Coaching: NPR Radio Broadcast . . . What Makes a Bestselling Book

From Susan Kendrick

Listen Now -- only 4:15 minutes -- see link, below.

"Best-Seller" — What Does It Mean to Be One?
by Lynn Neary

All Things Considered, October 10, 2007: The New York Times bestseller list used to be the gold standard of the publishing world. But these days, there is a proliferation of lists, and stores prominently display their own "best-sellers."
That begs the question: What does it mean to be a best-seller? And how important is that label to the publishing industry and its customers?

Click on this link to access the NPR webpage with this story:

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