Book Cover Coaching: NPR Radio Broadcast . . . What Makes a Bestselling Book

From Susan Kendrick

Listen Now -- only 4:15 minutes -- see link, below.

"Best-Seller" — What Does It Mean to Be One?
by Lynn Neary

All Things Considered, October 10, 2007: The New York Times bestseller list used to be the gold standard of the publishing world. But these days, there is a proliferation of lists, and stores prominently display their own "best-sellers."

That begs the question: What does it mean to be a best-seller? And how important is that label to the publishing industry and its customers?

Click on this link -- to listen to this NPR broadcast:
http://www.npr.org/templates/dmg/popup.php?id=15160936&type=1&date=10-Oct-2007&au=1&pid=02227771&random=4363350035&guid=0008F4CD27A0070E4A9D000061626364&uaType=WM&aaType=RM,WM&upf=Win32&topicName=Books&subtopicName=Books&prgCode=ATC&hubId=-1&thingId=15160972&ssid=&tableModifier=&mtype=WM

Click on this link to access the NPR webpage with this story:
http://www.npr.org/templates/story/story.php?storyId=15160972