tag:blogger.com,1999:blog-716520149848451796.post1829932165213051121..comments2023-10-20T04:17:14.406-07:00Comments on Book Cover Coaching & Business Branding: Book Cover Critique & Consultation--What to ExpectWrite To Your Market, Inc.http://www.blogger.com/profile/08259849682097480141noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-716520149848451796.post-20239238172061214232009-08-17T21:11:07.108-07:002009-08-17T21:11:07.108-07:00Dear Susan:
First the good news: Every time you se...Dear Susan:<br />First the good news: Every time you send me an email, I see your picture, (your photograph shows a most attractive, warm-hearted and intelligent-looking person)read the words you write, (your words interest me) and like you, personally, and respect your work, better.<br /><br />I delete 98% of my emails without reading them; however, when I see your name on an email, I stop, read and enjoy them; that's the good news.<br /><br />More good news: I read this email regarding your suggestions to Sara Morgan; your comments to Sara gave me food for thought, a meal I always enjoy. I also liked the cover background for her book.<br /><br />Now the bad news: as a potential reader, I want to know what a book can tell or teach me that I do not already know, which will help me in some way. I need to see the benefit to me in the title, or at least in the subtitle.<br /><br />No Limits did not suggest any benefit to me; then I read the subtitle, which I interpreted as, Hooray for Sara Morgan -- look at how pleased I feel about what I did for myself. I think that the title and subtitle work wonderfully, If Sara wants to sell the book to herself or to her mother; however, I didn'd see anything that made me, or anyone else, want to buy it.<br /><br />I would prefer a title that mentioned me. For example, Unlimit yourself: how you can succeed on your own. If you dislike my suggested title, I agree that most anyone could think of a better one.<br /><br />Also, I like to read; I found the print in the balloon on the book's cover, in your email, too small to read. On the basis of the book's cover, title and subtitle, I would probably not buy it, unless someone I knew read the book and gave me reasons why I should read it, because the book did not sell itself to me.<br /><br />If I gave tough love to Sara, I would ask if she only wanted to sell the book to herself and her mother; in that case, I think she should keep the present title and subtitle; otherwise, I think she should change the title to include other potential book buyers.<br /><br />How much do you charge for a critique and consultation for a book like Sara's?<br /><br />Please continue to write me at jray100@msn.com<br /><br />Very truly yours,<br />(J) C. RaymondAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-716520149848451796.post-65859110603962144772009-08-17T20:50:26.688-07:002009-08-17T20:50:26.688-07:00Susan, thanks for this informative post. You pain...Susan, thanks for this informative post. You painted a clear picture of the consulting process. It reminded me of why I hope to work with you on my next book!<br /><br />Cheers!<br />AlexisAlexis Ahrenshttp://takingthelidoffthesun.comnoreply@blogger.com